HUMBOLDT COUNTY, CALIFORNIA

Most gym owners bought themselves a job.

Build an asset instead.

I take gyms from being busy but broke to paying owners and building assets. I make sure they’re structured properly, so they're worth selling someday.

Three companies I built went to completed sales, so I know the business lifecycle and how to optimize for it.

I am a yogi of 24 years practice and I coach boxing, so I know your business from inside the room and from behind the curtain.

You need a system and a team. I can help you line it up.

See how it works
Call or text me

Three Outcomes

What you get →

  • An owner's salary that shows up every month, from a business that can afford it, not whatever's left after everyone else gets paid.

  • Revenue per member, churn, what each program actually earns, what you owe and when. You get one page, in plain language.

  • Clean books, documented systems, a business that doesn't collapse without you. The only kind anyone buys.

Mentors & coaches will tell you what to do.

I do it.

How I can help:

The Workshop The Workshop
The Workshop
$2,500.00

Three weeks. $2,500.
Before anything else, you find out what's true & real for your gym. The Weigh In feeds into this.

I look into your books, your gym software, your pricing structure and brand positioning and tell you what's actually happening aaaand I help you fix it.

I will zero in on your pain points and clock any missed opportunities. You will find out:

  • What each program earns and what it costs to deliver

  • Revenue per member, churn, and where the money might leaking

  • Missed opportunities for additional income streams

  • A written plan with dollar figures attached

CFO in your Corner CFO in your Corner
CFO in your Corner
$2,950.00 every month

I manage the team and system from a close distance, so you can operate in the gym where you shine.
Problem: You need a system and a team, but you need a CFO to be able to afford a CFO, so where do you go from here?

Solution: I operate your system until you’re ready to take the reins. This is a six-month engagement; nothing real changes faster than that.

  • Monthly financials you can actually read

  • Software stack management

  • Payroll, & coach pay

  • Cash planning and tax set-asides

  • One system run well to get you to the next level

    Starting at $1,500 per month

The part nobody tells you about

Your youth program can be funded.

If your gym runs kids' classes, you may be sitting on money you've never gone after. Grants, private donors, and community foundations fund youth athletics — but they don't fund ordinary businesses. It depends entirely on how you're structured.

Structure
Nonprofit, benefit corporation, or a fiscally sponsored program running alongside your gym. I'll tell you which one fits, what it unlocks, and what it actually costs to maintain.
Access
I've written successful California Prop 68 applications for two park projects, and I've sat on the funder side administering grants and scholarships at a community foundation. I know what a reviewer is looking for because I've been the reviewer.
Relationships
I served six years as treasurer of a volunteer board that raised $120,000 toward a public skate park that's now built and open, and I secured the community foundation affiliation that let a small organization receive and administer charitable gifts.
The math
Funding a youth program is often worth more in a year than the entire cost of working with me. That's the point.
Results

What this actually looks like.

–$58K → $405K
I came into a public agency in 2021 to do accounting nobody had done. The prior year closed at negative $58,376. Six years later, net assets are $405,144, with three straight surplus years and about $16,000 a year in new investment income. No new fees, no service cuts.
$317K → $660K
Revenue at that same agency, more than doubled over the same period. Growth and solvency at once — most organizations trade one for the other.
3 businesses sold
I built the financial infrastructure at each one, and each one was acquired. Redi-Rents sold to Sunbelt Rentals, the second-largest equipment rental company in North America — documented on Sunbelt's own site. Most people in finance have never done this once.
3 gyms built
Full business builds — gym software, website, payments, pricing, payroll — done solo, start to finish. One was later acquired.